Nestle. The United Nations. Rolex. Secure Banking. Toblerone. Yodeling. William Tell. Cowbells. Neutrality. Rousseau. Alpine Skiing. Heidi.

These are a few of the things — mostly pretty — that come to mind when you say “Switzerland.”

But now thanks to a recent popular vote on a controversial referendum, things like “intolerance,” “paranoia,” and “limitations on freedom of religion” have joined the merry list.